62
drill bit set
Launch itA $9.7M/yr market growing +5.8% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$9.7M$9.7M/yr · 6.8M searches
Avg price
Incredible$26.60avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$6.71–$73.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,962.89avg incumbent reviews — the moat a new listing must climb