65
drill bit extension
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$512K$512K/yr · 573K searches
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Price range
Okay$4.89–$22.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,281.26avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand