60
drill and tap set
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$88.73avg listing price — sweet spot $15–$100
Review moat
Good600.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$713K$713K/yr · 309K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Price range
Bad$5.46–$1782.80cheapest to priciest tracked listing — scored on the share inside $15–$100