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drawer magnets to stay closed
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Okay$227K$227K/yr · 199K searches
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Price range
Okay$5.34–$20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,755.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand