50
drain bladder
Worth a lookShows searches that convert (8.7% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.81avg listing price — sweet spot $15–$100
Price range
Great$8.64–$33.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good822.77avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$209K$209K/yr · 135K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand