43
doorbell with camera and monitor
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$78.37avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$25.38–$190.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,850.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 104K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale