60
door threshold seal
Worth a lookShows a sweet-spot price point ($26.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.54avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$6.88–$71.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$204K$204K/yr · 230K searches
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,317.37avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand