50
door tape
Worth a lookShows searches that convert (7.5% search→purchase), but soft demand (-70.2% this quarter) keeps it on the watch list.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.36avg listing price — sweet spot $15–$100
Price range
Good$6.88–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$326K$326K/yr · 327K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,546.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-70.2%90-day search growth — must beat 0% to launch