61
door spring
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.21–$46.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Review moat
Okay1,516.18avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Market size
Okay$171K$171K/yr · 209K searches
Signals Low Review Barrier