44
door slam stopper
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$4.34–$31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,626avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.90avg listing price — sweet spot $15–$100
Market size
Okay$162K$162K/yr · 290K searches
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf