48
door security bar
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.9M$1.9M/yr · 2.0M searches
Avg price
Great$19.51avg listing price — sweet spot $15–$100
Price range
Great$10.00–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,387.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch