41
door reinforcement plate
Skip itSoft demand (-3.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great469.35avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.66–$21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$104K$104K/yr · 246K searches
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Signals High Returns