35
door reinforcement lock
Skip itSoft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$8.10–$32.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 136K searches
Review moat
Bad4,783.28avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Signals High Returns