44
door prop
Skip itPrices mostly outside the sweet spot ($9.68–$1004.99) — this niche doesn't clear our bar today.
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$645K$645K/yr · 169K searches
Avg price
Good$129.47avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,581.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Price range
Bad$9.68–$1004.99cheapest to priciest tracked listing — scored on the share inside $15–$100