63
door knob with lock
Worth a lookShows a sweet-spot price point ($29.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.99avg listing price — sweet spot $15–$100
Market size
Great$2.0M$2.0M/yr · 1.6M searches
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$6.88–$119.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,613.4avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand