45
door insulation for winter
Skip itSoft demand (-76.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$6.88–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,352.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 75K searches
Growth
Bad-76.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand