47
door draft stopper for side of door
Skip itSoft demand (-90.5% this quarter) — this niche doesn't clear our bar today.
Market size
Incredible$2.1M$2.1M/yr · 1.1M searches
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$9.60–$30.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad8,223.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-90.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand