42
door cover for winter
Skip itSoft demand (-80.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.96avg listing price — sweet spot $15–$100
Price range
Great$10.17–$83.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad5,021.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 187K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.5%90-day search growth — must beat 0% to launch