56
door bumper
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.44–$26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,325.03avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.93avg listing price — sweet spot $15–$100
Market size
Bad$76K$76K/yr · 92K searches
Signals No Dominant Brand