44
door blocker
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.94avg listing price — sweet spot $15–$100
Price range
Good$6.88–$35.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Review moat
Bad14,686.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 116K searches