66
door adjustment tool
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Market size
Great$1.9M$1.9M/yr · 921K searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Review moat
Great353.47avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.03–$38.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate