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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 35Competition 7Returns 22Price range 85Avg price 93Brand share 0Review moat 90Quality gap 28

Avg price

Great$50.01

avg listing price — sweet spot $15–$100

Review moat

Great209

avg incumbent reviews — the moat a new listing must climb

Price range

Great$17.85–$111.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$136K

$136K/yr · 97K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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