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dishwasher air gap
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Review moat
Good506.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.46–$21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$132K$132K/yr · 112K searches
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.7%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals High Returns