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disco light bulb
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$7.67–$25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,946.95avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 79K searches