54
digital level
Worth a lookShows a sweet-spot price point ($39.78 avg), but soft demand (-11.0% this quarter) keeps it on the watch list.
Avg price
Incredible$39.78avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 485K searches
Price range
Good$14.39–$141.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,685avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch