45
diamond sandpaper
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great279.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.96avg listing price — sweet spot $15–$100
Price range
Great$9.39–$36.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Market size
Okay$109K$109K/yr · 55K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf