56
diamond file
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Price range
Great$6.23–$45.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good855.65avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$119K$119K/yr · 109K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand