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dewalt step drill bit
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$41.09avg listing price — sweet spot $15–$100
Price range
Incredible$19.11–$72.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good825.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 29K searches
Brand share
Bad98%top-5 brand share — brand-locked demand