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dewalt saw horses
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$101.44avg listing price — sweet spot $15–$100
Market size
Good$520K$520K/yr · 337K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay1,513.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Price range
Bad$15.87–$413.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price