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dewalt planer blades
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$67.15avg listing price — sweet spot $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Great377.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$346K$346K/yr · 61K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.46–$347.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price