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detailing light
Skip itA small market ($91K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$44.35avg listing price — sweet spot $15–$100
Price range
Incredible$14.74–$98.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great326.44avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 60K searches
Signals Low Review Barrier