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delta woodhurst
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great115.6avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Avg price
Good$111.06avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 16K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$14.14–$376.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand