33
delta vero
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great142.74avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$236.07avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 9K searches
Price range
Bad$34.66–$559.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
Returns
Bad11.9%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand