42
delta towel ring
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.42avg listing price — sweet spot $15–$100
Price range
Great$12.19–$70.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great299.06avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 32K searches
Returns
Bad8.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns