33
delta r11000
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$104.01avg listing price — sweet spot $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$345K$345K/yr · 59K searches
Review moat
Good1,389avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Price range
Bad$13.71–$512.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.0%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand