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delta champagne bronze
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.58avg listing price — sweet spot $15–$100
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Price range
Okay$1.84–$20.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,675.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 60K searches
Brand share
Bad98%top-5 brand share — brand-locked demand