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delta arvo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$121.57avg listing price — sweet spot $15–$100
Review moat
Good935.5avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$12.29–$220.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$194K$194K/yr · 36K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Returns
Bad8.4%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand