65
decorating a patio
Worth a lookShows a sweet-spot price point ($26.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$26.36avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$9.54–$40.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+39.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,514.51avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 60K searches
Signals No Dominant Brand