56
deck stain
Worth a lookShows a sweet-spot price point ($71.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$71.70avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+67.7%90-day search growth — must beat 0% to launch
Review moat
Good951.52avg incumbent reviews — the moat a new listing must climb
Market size
Good$531K$531K/yr · 312K searches
Price range
Good$17.71–$179.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Signals High Price