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curtain magnets
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great49%top-5 brand share — no brand owns this niche
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,047.19avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.60avg listing price — sweet spot $15–$100
Price range
Okay$5.93–$22.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$217K$217K/yr · 406K searches