50
crystal lamp
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$56.93avg listing price — sweet spot $15–$100
Review moat
Okay1,750.72avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.02–$198.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$217K$217K/yr · 625K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale