47
crosscut sled
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Review moat
Great185.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$95.09avg listing price — sweet spot $15–$100
Market size
Good$397K$397K/yr · 286K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Price range
Bad$9.78–$376.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale