60
creme brulee torch
Launch itA $1.9M/yr market growing +2.5% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$28.36avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 1.4M searches
Price range
Great$9.20–$65.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,013avg incumbent reviews — the moat a new listing must climb