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craftsman impact socket set
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$93.30avg listing price — sweet spot $15–$100
Review moat
Good1,136.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$77K$77K/yr · 36K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$36.77–$474.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price