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craftsman garage door opener keypad

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Soft demand (-20.4% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 15Conversion 87Competition 21Returns 16Price range 93Avg price 95Brand share 37Review moat 57Quality gap 82

Avg price

Incredible$24.95

avg listing price — sweet spot $15–$100

Price range

Great$14.07–$46.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,236.79

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay$132K

$132K/yr · 52K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Growth

Bad-20.4%

90-day search growth — must beat 0% to launch

Search terms