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craftsman drill bit set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$21.20avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.88–$40.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good941.56avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.1%90-day search growth — must beat 0% to launch
Market size
Okay$192K$192K/yr · 104K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand