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couch slide stopper
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Okay$7.50–$21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Market size
Bad$90K$90K/yr · 127K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad18,053.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand