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cotton string
Skip itPrices mostly outside the sweet spot ($4.44–$14.31) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,784.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 94K searches
Avg price
Bad$7.07avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.44–$14.31cheapest to priciest tracked listing — scored on the share inside $15–$100