51
corner trim
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.04avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$6.28–$58.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,097.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 195K searches