53
core drill bit
Worth a lookShows a sweet-spot price point ($66.86 avg), but soft demand (-1.1% this quarter) keeps it on the watch list.
Avg price
Great$66.86avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great365.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$9.72–$250.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$101K$101K/yr · 67K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch